They want to take the widest possible share, which atm, without competition means bringing on people/companies that wouldn't otherwise consider it. The price w

They want to take the widest possible share, which atm, without competition means bringing on people/companies that wouldn't otherwise consider it. The price will only go down when competition appears. They can only slow it down with the cheapest possible offering (to put market entry bar higher for competitors). They don't know what competition will do, but they know if they move fast they'll have very low chance of catching up anytime soon and that's all that matters. Competition will be interesting because interface is as simple as it can be (easy to switch to different provider). Providers can hook people though pre-training but I don't know if it's possible to do dedicated pre-training on large models like this. They may need to come up with something special for that.