Great points - I've worked in many areas where the end result is "cool" though the work is just a hard grind (like most work) but there's an extra penalty becau

Great points - I've worked in many areas where the end result is "cool" though the work is just a hard grind (like most work) but there's an extra penalty because the coolness attracts people who will put up with worse conditions in exchange for pursuing their passion, which really sucks when you discover how quickly your passion can dry up once the grind begins. On the other hand, if what you like is being around (at least formerly) passionate people, that's a huge perk. So start the coffeeshop, if you like the community it'll make you a part of. That's usually what makes people happy, in the end.