I got out the book and checked, and actually you're right, it was a more general statement than just about UX. (It was meant to be a frank and memorable stateme

I got out the book and checked, and actually you're right, it was a more general statement than just about UX. (It was meant to be a frank and memorable statement that applied across the board, from UX to the greater good.) On the other hand, it was mostly an internal motto, and wasn't public until Eric Schmidt slipped it into an interview. It didn't become a public statement until it had already received a lot of press.