I joined Apple in 1987, when they were in a panic because margins on their hardware were slipping from 60 percent to 50 percent. The PC was starting to eat thei

I joined Apple in 1987, when they were in a panic because margins on their hardware were slipping from 60 percent to 50 percent. The PC was starting to eat their lunch. Apple recovered by making products they could sell at high margins again (with comparatively little overhead in engineering, I might add). They still suck at stuff outside the area of consumer botique computing. It's a huge market, but it's not the whole market by any stretch.