Treat privacy like hygiene. People know that they should floss everyday, yet they still don't. However most still brush their teeth every night at least. With

Treat privacy like hygiene. People know that they should floss everyday, yet they still don't. However most still brush their teeth every night at least. With privacy, less-than-perfect is still good too. You can take more precautions, change your settings for the products you use, erase data about you, etc. The idea is not that you should stop caring, but that you should be pragmatic about the amount of work you're willing to put in.