>> you don't raze the building and rebuild every 5 years just because a new kind of brick comes out. Say those organisations that have brand new offices all th

>> you don't raze the building and rebuild every 5 years just because a new kind of brick comes out. Say those organisations that have brand new offices all the time and move staff into it? Say those people that do home renovations? It does happen. For whatever reason. And no 1 says it has be rewritten completely. So the same applies. Whether you've upgraded your PC, replaced your monitor, your clothes or anything like that you don't "need to" to do whatever task but you do. I get back to the point of why single out developers for any of it? I'm not defending developers in particular. It's just human nature. Getting a new logo that looks 90% the same for millions is likely 100% worse than rewriting some part of the code. What's the justification to rebrand, get a new logo, new name, change the font a little, etc? There's no need to get a new website either is there? Do you 1st go out and get data that a new website will attract more customers before doing it?