JP Morgan retained a very healthy position throughout the Financial Crisis of 2008-09 largely because they had a large, diffuse base of retail accounts, likely

JP Morgan retained a very healthy position throughout the Financial Crisis of 2008-09 largely because they had a large, diffuse base of retail accounts, likely well below insurance limits. I suppose people were happy to keep their cash in. Since then all major investment banks are salivating over the idea of setting up retail arms for this very reason. Goldman Sachs tried launching "Marcus" for example. All for the very reason you describe.