> consumers bond with value. > Porsche, BMW And who do you think actually dictates that value of a BMW or Porsche vs. a VW or Merc? Image, marketing and marke

> consumers bond with value. > Porsche, BMW And who do you think actually dictates that value of a BMW or Porsche vs. a VW or Merc? Image, marketing and market segmentation. Way more than actual product value or actual quality... And getting that perceived value into people's minds is marketing's job and billboards and tv ads are just one, old fashioned way, of doing that. BMW, Porsche, Ferrari and Lamborghini don't need no tv ads - why do you think that is? Apple understands that extremely well.