> no official apple store. no apple billboards, tv ads, etc. apple marketing is non-existent These are FAR from being the only means of apple marketing YOU are

> no official apple store. no apple billboards, tv ads, etc. apple marketing is non-existent These are FAR from being the only means of apple marketing YOU are being exposed to. I think even in the States while the iPod was catching on, apple was never very heavy on billboards or tv spots. They never had to rely on those channels alone to reach people. (And hello, fellow Austrian!)