Market segmentation makes sense in principle. If Joes Bait & Tackle shop wants to use your font, it makes sense that Joe should pay less than Google. Unfortunat

Market segmentation makes sense in principle. If Joes Bait & Tackle shop wants to use your font, it makes sense that Joe should pay less than Google. Unfortunately, for an intangible digital thing like a web font, coming up with a payment scheme leads to all kinds of absurdities. That said, I think once you get to pre-paid expiring page views, that's a sign that we've entered the realm of insanity.