>To make a hyperreal object from a real one, take only the details that excite the mind — like getting praise — intensify them, and drop everything else. When y

>To make a hyperreal object from a real one, take only the details that excite the mind — like getting praise — intensify them, and drop everything else. When you reduce food to its most intense elements — sweet & salt — you get hyperreal (junk) food. That is the formula for hyperreality. >You might blame "capitalism" for working against our better angels. It is, after all, very efficient at producing hyperreality. But you'd be wrong because humans have been making hyperreality since cave drawings. This is a pretty shallow understanding of hyperreality. Hyperreality is not merely the representation of reality, nor the essentialization of the so-called real, nor the realization of the imaginary into the real. I'm not sure if the author is actually working from critical texts or their understanding of Baudrilliard or whomever they're trying to reference is based on a half-stoned viewing of the Matrix. Honestly, I don't want to be too harsh, there's certainly value to using the concept of hyperreality to understand the absurdity around us, but this post would be amateurish by undergraduate standards.