It's about control. Yes, Google historically has more robust services than Apple. Better, though? Apple's corporate DNA has them pushing for more control over

It's about control. Yes, Google historically has more robust services than Apple. Better, though? Apple's corporate DNA has them pushing for more control over their products, and outsourcing to Google doesn't serve this goal. Remember, Apple would rather release a product considered by techies to be lacking in features than to release something with a sub-par experience. Google products tend to be reliable, and their design sense is improving. But their products tend toward functional rather than elegant; more importantly their products are designed to sell ads. This priority tends to be at odds with Apple's goal of selling products that people love to use. At the moment I think it is more likely that Apple learns to do online services well (their missteps notwithstanding) rather than Google suddenly caring about users more than advertisers.