"Apple's ads typically just show people using their product. This strategy wouldn't work if the product didn't have something intrinsically desirable about it."

"Apple's ads typically just show people using their product. This strategy wouldn't work if the product didn't have something intrinsically desirable about it." I didn't say anything about product quality in my original post. That wasn't my focus. My focus was on explaining -- in response to the grandparent comment -- why it is that Apple is able to establish an emotional connection to consumers. Marketing and product design are not mutually exclusive. And I did not intend to imply that they were, or that one takes precedence for Apple over the other. Since at least two people have incorrectly taken this from my post, I must have phrased something incorrectly. I'm really not sure how to have been clearer, but I'll accept responsibility for the misinterpretation. That said, it is neither what I meant to say nor imply.