You beat me to it! I agree this read to me like "I rooted for the Patriots when they weren't good and now that they're good I'm glad I stuck with them!" Don't

You beat me to it! I agree this read to me like "I rooted for the Patriots when they weren't good and now that they're good I'm glad I stuck with them!" Don't get me wrong I love sports and have teams that I follow but I have to try to divorce myself from the team's performance (especially when they lose). I have to keep reminding myself that I don't have any skin in the game so I cannot influence the outcome. With Apple love I suppose it's a little different since you can go all-in to their ecosystem and provide them with revenue.