4 ms·

Apple commercials aren't even really about Apple; they're about making consumers feel cool, special, hip, and creative because they use Apple products. It's the

by panic 15y ago

Apple commercials aren't even really about Apple; they're about making consumers feel cool, special, hip, and creative because they use Apple products. It's the ultimate in feel-good messaging. Seriously: watch a Motorola Droid RAZR commercial, then watch an iPhone commercial. The difference is extraordinary. I don't know which particular commercials you meant, but here are the ones I watched: Droid RAZR: http://www.youtube.com/watch?v=yj9yisLa4ao http://www.youtube.com/watch?v=yj9yisLa4ao (the first video for "droid razr advertisement" on youtube) iPhone: The first video on http://www.apple.com/iphone/videos/ http://www.apple.com/iphone/videos/ The Droid RAZR advertisement has very little footage of the phone itself, and doesn't demonstrate any of its features. Most of the ad is an action movie sequence. The iPhone advertisement shows people using the Siri feature in realistic scenarios. The focus is on the phone itself and what you can (purportedly) do with it. I've never understood this meme that Apple wins because of feel-good marketing. Apple's ads typically just show people using their product. This strategy wouldn't work if the product didn't have something intrinsically desirable about it.

jonnathanson 15y ago
"Apple's ads typically just show people using their product. This strategy wouldn't work if the product didn't have something intrinsically desirable about it." I didn't say anything about product quality in my original post. That wasn't my focus. My focus was on explaining -- in response to the grandparent comment -- why it is that Apple is able to establish an emotional connection to consumers. Marketing and product design are not mutually exclusive. And I did not intend to imply that they were, or that one takes precedence for Apple over the other. Since at least two people have incorrectly taken this from my post, I must have phrased something incorrectly. I'm really not sure how to have been clearer, but I'll accept responsibility for the misinterpretation. That said, it is neither what I meant to say nor imply.

by panic 15y ago

jonnathanson 15y ago

"Apple's ads typically just show people using their product. This strategy wouldn't work if the product didn't have something intrinsically desirable about it." I didn't say anything about product quality in my original post. That wasn't my focus. My focus was on explaining -- in response to the grandparent comment -- why it is that Apple is able to establish an emotional connection to consumers. Marketing and product design are not mutually exclusive. And I did not intend to imply that they were, or that one takes precedence for Apple over the other. Since at least two people have incorrectly taken this from my post, I must have phrased something incorrectly. I'm really not sure how to have been clearer, but I'll accept responsibility for the misinterpretation. That said, it is neither what I meant to say nor imply.