I suggest some of Seth Godin's earlier books. "All Marketers are Liars" and "Purple Cow." Marketing is one of those things you can adapt to any business, any p

I suggest some of Seth Godin's earlier books. "All Marketers are Liars" and "Purple Cow." Marketing is one of those things you can adapt to any business, any product, you just need to figure out how the lessons apply to what you're doing.