Poker is - in that sense - not gambling. The comparison as far as I understand it is between social games and slot machine. The link says that the democraphic i

Poker is - in that sense - not gambling. The comparison as far as I understand it is between social games and slot machine. The link says that the democraphic is primarily female, so "The Facebook crowd is far more casual, far more female, and far less into tangible, liquid rewards than the gambling crowd." would fit. Slot machine users are also not into liquid rewards but are addicted for the entertainment.