I watched an interesting show on cults and what chemical/neurological things happen in the brain with respect to cults a few years ago, and how corporations hav

I watched an interesting show on cults and what chemical/neurological things happen in the brain with respect to cults a few years ago, and how corporations have tried to foster this for brand loyalty. What stuck in my memory (perhaps incorrectly) is how few have actually done it. The examples they gave were only, if memory serves; Coke, Nike, Apple, VW, and more ephemerally, Linux.