There are several good comments (& questions) in here, but I'll add the following: Know your objective. What do you want to achieve with your marketing? Know y

There are several good comments (& questions) in here, but I'll add the following: Know your objective. What do you want to achieve with your marketing? Know your target. Who are you trying to reach? Per the comment re: "precision marketing" search the term "account based marketing". This is a targeted B2B type approach. To over simplify, it comes down to really knowing/understanding who you want to reach, what's life like for them, what issues/pain-points they want solved, & you must consider when is the best time to reach them. Use your knowledge of their life/issues to craft the content to best engage them. Consider the time-frame of what you are trying to sell/promote and the buying cycle... is it long (over months) or short? Thus, you may need to plan on additional follow-ups/touchpoints for the 'buyers journey". etc. You're request was how you can learn marketing. College is an option, just as it is for engineering. For more timely and cost-effective methods you can also get access to specific courses on linkedIn learning (check your local library for free access btw). Also check out coursera. There are many other no-cost low cost sources, but I thought I'd give you a few to start. Anyway, I hope this helps.