Oh I fully agree that I don't completely understand value branding, it's just that with Apple it goes to a new level. There was an odd Web video floating aroun

Oh I fully agree that I don't completely understand value branding, it's just that with Apple it goes to a new level. There was an odd Web video floating around (link escapes me) of an animated customer talking to a sales clerk looking for an iPhone (something about does it have the WiFis) that perfectly describes far too many of the conversations I've had with people about apple products.