I wouldn't compare the two like this. "Google+ playbook" makes me think, let's rework how our products integrate together in the user's eyes while also pivoting

I wouldn't compare the two like this. "Google+ playbook" makes me think, let's rework how our products integrate together in the user's eyes while also pivoting the company's focus. Google was already focused on AI, and Bard integration is probably more behind the scenes and less broad. If anything, Google Assistant getting shoved onto everything a few years ago (even the wifi routers) was the classic Google+ move. And the Cloud push was bigger.