I think that their "dont be evil motto" played crucial role in their PR and popularity. Net was new back then, google was tapping into new areas, collecting inf

I think that their "dont be evil motto" played crucial role in their PR and popularity. Net was new back then, google was tapping into new areas, collecting info on every search you do, everywhere you go. they needed their DBE slogan. IT was rather a PR genius than an amateurish marketing.