Of course… but I consciously knew that fact - that nice notebooks are practically infinite and it’s just the money to obtain them that’s scarce - for many years

Of course… but I consciously knew that fact - that nice notebooks are practically infinite and it’s just the money to obtain them that’s scarce - for many years while still having a hangup. Knowing that fact never helped me, it wasn’t until circumstances conspired to prove it to my subconscious for the specific case of nice notebooks that I actually began to act like I believed it. Up until that point, writing in nice notebooks always required a conscious effort to overcome the subconscious fear that nice notebooks themselves were scarce. I think our brains just aren’t very careful or rigorous about what they attach that “scarcity” label to, they will happily attach that label to the product itself instead of the money you paid for it. Consciously presenting our subconscious with disconfirming observations can be an effective tool to update our subconscious labeling.