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It is true that Google rated them on top for 'Organic' results, but the use of following someone on Google+ is not just that you want to see what they publish (
by mayanksinghal 15y ago
It is true that Google rated them on top for 'Organic' results, but the use of following someone on Google+ is not just that you want to see what they publish (use it just like a social network). There is more to it, what they +1 and share has direct effect on how things are ranked for you in later queries. This information is not available for other cases - not realtime/easily anyways. (Twitter closed their hose, Facebook is tricky to parse and their APIs are incredibly slow!).
Not related to you, but I did some experimentation on my own and published it at: halfaclick.blogspot.com/2012/01/focus-on-thy-users.html. It is not that FB (contributors from where helped develop the FOTU) shows any more focus than Google.
Also the way Focus On The User portrayed the entire thing was not that they are giving a tool that makes Google better but that Google was not using their information. And why just Facebook, Twitter and MySpace? Why not HN, Quora, SO and others?