I think Fast Company has a different (bastardized?) definition of startup. Yes, a pre-established market might validate your idea, but then what? Clawing after

I think Fast Company has a different (bastardized?) definition of startup. Yes, a pre-established market might validate your idea, but then what? Clawing after the same customers everyone else is chasing? And if that market isn't growing? Nah. Look for blue oceans. Look to have zero competition. Startups are by definition risky. They are hard. You can cut some corners, take some short cuts, and yes have a successful business. But that's not a startup.