Because users are so famously reluctant to download apps? Apple would like a word with you ;) It's mostly devs who obsess over the downloading and running of p

Because users are so famously reluctant to download apps? Apple would like a word with you ;) It's mostly devs who obsess over the downloading and running of programs as if it's a great torment. Users don't care much. They're happy to go grab things from app stores or even just download and run them. Notch was able to buy a massive mansion in Beverly Hills on the back of people downloading and running his Java desktop app.