The whole benefit of centralized social media is that a large corporation has the resources to maintain it and the control that gives them. I don’t understand w

The whole benefit of centralized social media is that a large corporation has the resources to maintain it and the control that gives them. I don’t understand what’s in this for them. Maybe there will still be forced ads embedded into the instances. My guess is it’ll be a lot easier to self host than other existing ActivityPub platforms like Mastodon. That’s the sales pitch at the price of an augmented proprietary service. And who knows what restrictions that’s entailed to. There’s not a lot known, but who’s this for? Anyone conscious about this enough to even think about hosting expects freedom to use their own algorithms, moderation, etc. I could only imagine it serving for commercial use. But no customer wants to install MyHomeDepotLife and upload a profile pic just to return a belt sander, I’m at loss for words.