Facebook had lists (don't quote me on the name) which was very similar to Circles, without needing to be on the sahara desert of content which was Google+. The

Facebook had lists (don't quote me on the name) which was very similar to Circles, without needing to be on the sahara desert of content which was Google+. The advantage of FB was also that you saw content, whereas on Google+ everyone would have it locked up and you couldn't see it, great for the less popular types.