they provide services/incentivies specifically catered to startups and their needs (eg free checking, aws credits, payment processing APIs/etc) and not unlike

they provide services/incentivies specifically catered to startups and their needs (eg free checking, aws credits, payment processing APIs/etc) and not unlike aws/stripe/etc they want to be the bank for small companies that grow into huge companies. startups are a good segment to target (eg like vc) because they might also turn into a large company with much more cash and more banking needs