Normal ranking algorithms apply normally. Social networking profiles have extra data, you know, like social activity and social graph, that Google doesn't have

Normal ranking algorithms apply normally. Social networking profiles have extra data, you know, like social activity and social graph, that Google doesn't have access to. The pages you're talking about already show up and are ranked normally like all other pages. G+ pages show up higher because they have a lot of extra google juice from social signals. Those are the ones Twitter and FB are complaining about.