3 ms·
It seems like there's three types of models: 1) household names like Gigi Hadid who are known for their personalities, personal lives (who they're dating, baby
by pradn 4y ago
It seems like there's three types of models:
1) household names like Gigi Hadid who are known for their personalities, personal lives (who they're dating, baby photos), and politics (activism). Brands want them a great deal because they're so famous.
2) models who are well-known in the industry / by close industry watchers - like maybe Jeenu Mahadevan. They can command attention and prices, and likely won't struggle to find work for a while.
3) the run of the mill model, who is often closer to other precarious show-business folk like actors and singers.
I can see the folks in the #3 category doing H&M look-books being replaced by AI-generated models - but they're also not thaaat expensive. Clothes are pretty hard to get right in CGI, not like furniture. IKEA already does shoots with CGI models.
"When You Flip Through an IKEA Catalog, 75% of the ‘Photography’ You See is CGI"
https://petapixel.com/2014/08/28/flip-ikea-catalog-75-photography-see-cgi/ https://petapixel.com/2014/08/28/flip-ikea-catalog-75-photog...
- mschild 4y agoIkea is already a step ahead https://petapixel.com/2020/09/22/ikea-is-using-a-cgi-influencer-as-the-model-for-its-new-ad-campaign/ https://petapixel.com/2020/09/22/ikea-is-using-a-cgi-influen...
- enb 4y ago“According to My Modern Met, her photos are created by transposing her 3D animated head onto a live-action body and background.”
- pmart123 4y agoI don't see it replacing H&M look books as it does local market type digital work where the images are essentially customized stock photos. The other category it could replace would be brands filling out how an item could look on apparel. For instance, Ralph Lauren doesn't use a model right now for every skew. The other use case for would be interactive such as a customer tweaking the model to match their own skin, eyes, hair, etc. in order to better see how the garment could look at you. Suitsupply already does this with its look builder.