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> I'm sure this is going to be unpopular, but sorry, when it comes to corporate success, values don't mean shit. The HBS case study on Google won't even mention
by danilocampos 15y ago
> I'm sure this is going to be unpopular, but sorry, when it comes to corporate success, values don't mean shit.
The HBS case study on Google won't even mention "don't be evil" except maybe as an example of how amateurs shouldn't be permitted to do corporate communications.
...Huh?
You appear to be replying to me, but I'm puzzled by what you've typed. Who mentioned anything about values? This is about ruining a core product's user experience and the repercussions of any strategy that allows that.
- joering2 15y agoI think that their "dont be evil motto" played crucial role in their PR and popularity. Net was new back then, google was tapping into new areas, collecting info on every search you do, everywhere you go. they needed their DBE slogan. IT was rather a PR genius than an amateurish marketing.