4 ms·
Except we have good reason to believe that Zynga has peaked. They haven't been able to replicate the success of Farmville, their active user base is shrinking,
by potatolicious 15y ago
Except we have good reason to believe that Zynga has peaked. They haven't been able to replicate the success of Farmville, their active user base is shrinking, and customer acquisition is becoming prohibitively expensive.
All in all it certainly looks like the "glorified slot machine" formula of "social gaming" is dying, and that is immensely gratifying to me.
- wavephorm 15y agoThat's exactly the same thing as saying the number of people who fall prey to email marketing has peaked.
- potatolicious 15y agoHow so? I want to make sure I'm reading your comment correctly: are you trying to say that people are too stupid to figure out they're being played, and that they'll run on the Zynga treadmill for as long as Zynga pleases? I think data presents a reality less cynical than yours.
- eric-hu 15y agoIt sounds like he's saying that Zynga's business model will plateau, with 'the new suckers born every minute' replacing their fed-up customers that leave.
- wavephorm 15y agoThere's a sucker born every minute. For every existing user that realizes that clicking a button 800 times in a day is a waste of time, there's at least one new unsuspecting zombie adding a Zynga game to their Facebook account.