If E2EE in messaging becomes table stakes and Meta can find a way to inject ads subtly enough not to piss off users into quitting, Meta wins hard since they've

If E2EE in messaging becomes table stakes and Meta can find a way to inject ads subtly enough not to piss off users into quitting, Meta wins hard since they've been building their AI infra to "get around" Apple's tracking restrictions for a while now and there are reports that it is finally showing good results. They'll be able to dial in their ads way better than any competitors until they catch up in the AI department. https://www.ft.com/content/fc95a0f7-5e4e-4616-9b17-7b72daee6c60 https://www.ft.com/content/fc95a0f7-5e4e-4616-9b17-7b72daee6...