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Claude Hopkins was doing A/B testing as early as 1910. He had people send out different versions of direct-mail ads, which they would correlate with sales. htt
by gruseom 15y ago
Claude Hopkins was doing A/B testing as early as 1910. He had people send out different versions of direct-mail ads, which they would correlate with sales.
http://www.amazon.com/Life-Advertising-Scientific-Classics-Library/dp/0844231010 http://www.amazon.com/Life-Advertising-Scientific-Classics-L...
I recommend this book. Apart from this and other techniques that he pioneered astonishingly early (we know that's true because the book came out in 1923), it's striking how many brands Hopkins created that are still household words today (Goodyear, Palmolive, Quaker). The book is also a plain good read.
- pospischil 15y agoFor those who prefer electronic versions, My Life in Advertising is available on Google Books for free: http://books.google.com/books/about/My_life_in_advertising.html?id=jvhCAAAAIAAJ http://books.google.com/books/about/My_life_in_advertising.h... Scientific Advertising is also available for free (as a pdf): http://www.scientificadvertising.com/ScientificAdvertising.pdf http://www.scientificadvertising.com/ScientificAdvertising.p...
- SoftwareMaven 15y agoI'm saddened that this is one of the last things to enter the public domain in the US.
- deleted 15y ago[deleted]
- VMG 15y agoonly in the US it seems (says "no ebook available" in germany)