I think this is just mistaken. How is mixing your social circle into your search NOT relevant? Given that people routinely move in tight cliques, whether or not

I think this is just mistaken. How is mixing your social circle into your search NOT relevant? Given that people routinely move in tight cliques, whether or not they know it. If all your buddies are into kink, a search for "horse" or "crops" is likely to turn up something rather different from if they are into agriculture, and this is not uncool.