I get the sense that a lot of words have become generally mapped to "good" and others generally mapped to "bad" and it becomes difficult to have a nuanced conve

I get the sense that a lot of words have become generally mapped to "good" and others generally mapped to "bad" and it becomes difficult to have a nuanced conversation, especially around the not-uncommon situation where you disagree with or even dislike someone without holding the opinion that they are a bad person.