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Tricks from a marketers handbook: identifying enterprise buying intent
- OliverJones 4y agotl;dr referers from web server logs. Simple is sometimes best. And, ya know what, you don't need to spend a lot of money or time in the complex surveillance economy to look at your logs for bigco.zoom.us and that kind of referers.
- tomcam 4y agoSlightly spammy title (by HN standards) for what to me is an essential article for the budding webmaster/full stack dev.
- a_c 4y agoThis art is lost the day the usage of your tool become responsibility of not the team creating the tool. Think product/engineering split and frontend/backend/infra split
- somedude895 4y agoSmart, thanks for sharing! I do digital marketing for B2B at a large corp and just checked Adobe Analytics (don't have access to logs) and found a couple interesting jira, wiki and atlassian referrers to some of our product pages. Product and sales will be happy to stay up to date on these.
- danjc 4y agoIs the Referer header reliably set these days? I was under the impression that browsers had been moving away from setting them for privacy reasons. Example: https://developer.chrome.com/blog/referrer-policy-new-chrome-default/ https://developer.chrome.com/blog/referrer-policy-new-chrome...
- acaloiar 4y agoThis policy, "strict-origin-when-cross-origin" means, e.g. if a link is from https://example.com/?super_secret_param=sekrit https://example.com/?super_secret_param=sekrit it will will have a *Referrer* header of https://example.com https://example.com. It doesn't actually mean Referrer is empty.
- rchaud 4y agoYou should edit the hero image for this post. On a laptop screen, the entire viewable area is taken up by the image, which loudly proclaims "this was published 18 years ago"