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I wonder what's Apple's strategy when everybody who wants/needs an iPhone gets one (and I'm sure they have one in place). This is a very deep well right now and

I wonder what's Apple's strategy when everybody who wants/needs an iPhone gets one (and I'm sure they have one in place). This is a very deep well right now and the record profits will likely continue to be posted for years to come, but the demand is bound to subside eventually right? Once everybody has a decent iPhone/smartphone is there really a need for anyone to upgrade more often then let's say every 2-4 years? Can Apple/Samsung sustain their growth when the only really new prospects are the next generation of teenagers entering the market?

6ren 15y ago
The same thing they did for when iPod sales declined (as they have): more new products in the pipeline (which they have). My opinion is that Apple's strengths only really work in new things, and not for mature products. So, they have to keep finding new waves to ride (which is where they like to be anyway). Fortunately for them, one can also introduce a new thing into an old market (e.g. music, phones, tv, textbooks). To answer your question: iPad, iTV, textbooks - and probably others. Note that the iPad 3 will have the resolution to display diagrams from textbooks (which the kindle didn't). BTW: it's curious that the iPhone is still growing faster than the iPad. Maybe because the iPad 3 was delayed. Though, 128% and 111% are both OK :-)
rorrr 15y ago
Most iPhone owners I know buy new versions every single time, just because they can. (And every time they show me how cool the apps are on their new phone, though I haven't been impressed in a while).
- rsynnott 15y ago
  > just because they can. That's largely driven by a very high resale value for last year's model, though; that also won't survive market saturation.