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In a way, it feels like lying to the customer. "Do you stock purple widgets?" "No, we're Red Widget Emporium" is not an inappropriate answer. If anything, it
by hakfoo 4y ago
In a way, it feels like lying to the customer.
"Do you stock purple widgets?" "No, we're Red Widget Emporium" is not an inappropriate answer. If anything, it improves the trust angle-- you're the experts on Red Widgets rather than a mile-wide-six-inches-deep generalist. I generally don't want to buy sheet lumber and breakfast cereal at the same store.
"We'll pretend we stock it but actually hand you to a second tier vendor who you'd never go to directly" is less compelling somehow.
- dazc 4y agoI agree, but I think it also helps retailers swell their cashflow (since they don't have to tie up capital on stock) so, for them, it's just too compelling an advantage to pass up? In a way, it does help a specialist differentiate him/herself in the market though. I am tending to buy more from small, specialist retailers for this very reason.