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Someone should sell a complete solution to make it easy for non-techies to use. Sell a small computer (perhaps a Raspberry Pi) with the right software installed
by kccqzy 4y ago
Someone should sell a complete solution to make it easy for non-techies to use. Sell a small computer (perhaps a Raspberry Pi) with the right software installed, the Coral accelerator, and several cameras bundled in a package. Make it clear that this is just a sale of hardware, not cloud data storage. It should be as easy as buying a Ring or a Nest, otherwise it will forever just be tech people's toys.
- hot_gril 4y agoThis is what I was thinking. Is there maybe not a big enough market for non-techies who care about privacy and understand the implications? It needs to be basically the same as a Ring with just one additional requirement, plugging another box into power and your network to act as the DVR/brains, with a QR code that you scan to link it. Sure that can have more customization options, but the default has to be zero config. Probably gonna need a cloud server for notifying and serving the mobile app without having keys to the video (users have to know the difference), which would cost money monthly.
- lazide 4y agoThere are hundreds of different NVR solutions out there. The consumer ones are... meh. But they mostly work. The reality is that except for companies, almost no one REALLY cares about it. It's an expense they'd usually rather not have (like backups), so it always gets the short end of the stick.
- pclmulqdq 4y agoI tried that product a couple of times on Google ads, and fewer people clicked on "buy now" than my sister's joke product of "lipstick for your pit bull." People really don't understand this enough to even know that there's a problem. I have explained to a lot of people that "the cloud" just means renting someone else's computer, and they still don't get it.
- propogandist 4y agoGoogle Ads is too aggressive for this sort of product that requires knowledge of many things. The product is niche and would need a simple youtube video series to explain it, with a descriptive title and description text. Ideally, in the video(s) you can talk about how the viewer can setup the solution themselves, breaking it down into components, why each is important and how it all works. Also introduce how the viewer can buy the entire solution from you directly, where’ll they’ll get some custom support/troubleshooting or they may just hire you for consulting. This will function as your funnel to let your target customers find your solution as they search for ways to problems they have self-identified. If you’d like you can also do retargeting ads on the viewers of your video, as they’d be more likely to buy your solution vs the avg joe.
- pclmulqdq 4y agoI'm more hopeful for humanity now that I know my testing methodology was bad. Thanks for the information!
- int_19h 4y agoFor this kind of thing, you'd want to advertise it on e.g. Tindie - that's where the likely target audience would look for it, I think.