Can someone explain to me how big of a deal this "first of a kind" collaboration between the DOJ and FTC actually is? Who set the penalty here? Is the door st

Can someone explain to me how big of a deal this "first of a kind" collaboration between the DOJ and FTC actually is? Who set the penalty here? Is the door still open to further criminal investigation? What does this mean for a potential class action? The biggest takeaway here seems to be the ban on sharing data, not on the fine itself. I interpret that to mean sharing the data for advertising purposes is legal, maybe with consent from the customer? But now GoodRx can't do that?