I assumed that I did not need to mark the post with <sarcasm/>. What I implied is that companies are no different to humans in some respects - your life's miss

I assumed that I did not need to mark the post with <sarcasm/>. What I implied is that companies are no different to humans in some respects - your life's mission when you are 5 is different from your life's mission when you are 15, and is different from your life's mission when you are 35. And there's nothing wrong about that - companies, like people, have the age. Welcome to the new grown up Google, I suppose. (of course, all of the above rant assumes that the quote is real. Which I decided to hunt down, and it is, apparently: http://glinden.blogspot.com/2004/08/google-playboys.html http://glinden.blogspot.com/2004/08/google-playboys.html) But the other part of the quote got me thinking - "...analogous to taking money for search results. " I caught myself a few times this year that I'd prefer to pay for the premium quality content rather than have to wade through the soup of the ads mixed with semi-relevant results. So maybe therein lies some version of the future. EDIT: of course, the rule "don't attribute to malice what you can attribute to ignorance" still holds and it might be just an experiment that went a bit too far - I can not reproduce the "ads above the search results" on my browser right now.