> It's like starting to write an OS by deciding what the mascot should be... Honestly this isn't a great comparison. Plenty of projects decide branding early o

> It's like starting to write an OS by deciding what the mascot should be... Honestly this isn't a great comparison. Plenty of projects decide branding early on. Deciding on a logo or mascot isn't really too different than picking a name. It's probably going to be one of the first three or so things you do when starting a project if someone on the project is at least moderately graphically inclined. A better comparison to what you described would be someone starting to write an OS from scratch by writing the desktop environment first.