It's hard to articulate, but especially in the past year I've noticed that Google (the search engine) has become a place that serves the advertisers more than t

It's hard to articulate, but especially in the past year I've noticed that Google (the search engine) has become a place that serves the advertisers more than the users. Adding more and more ads to the top of the feed, doing effectively nothing to combat SEO spam (that generally has AdSense on the site), etc. Kagi comparatively feels like a search engine that serves me as the user. It's a hard difference to spot, but the results _feel_ higher quality because I've curated them to suit what I actually want to see when I search the web. If there's a site that's unreadable due to adblock-block nonsense or is generally very low quality, I can block it and move on. If there's something that generally has good content, I can raise it to prioritize it in results, or if it's something that I know I'll want to see a lot of (like AWS documentation when relevant), I can pin it to the top of the feed.