> Here’s the thing - if I want to ‘delete Facebook’ then I’ll do it - there’s no searching involved, I go to my home screen, long-press the ‘f’ icon and then ch

> Here’s the thing - if I want to ‘delete Facebook’ then I’ll do it - there’s no searching involved, I go to my home screen, long-press the ‘f’ icon and then choose the ‘trash’ option. But you haven't deleted your Facebook account. You've removed the app from your phone. If your goal was to delete your Facebook account you've failed. Each company has a different way to actually achieve (or come as close as they allow you) removing your account from their service. It's completely reasonable that (even technologically literate people) would need to search for how to accomplish that goal for service X, since the services tend to be intentionally somewhat hidden. Note the search term in the article isn't "Delete Instragram *app*", it was "Delete Instagram Account". Those are different things.