AI essentially raises the publishing wall for "noise". Print books used to be like this until the advent of single-unit/low-volume publishing. We're essentially

AI essentially raises the publishing wall for "noise". Print books used to be like this until the advent of single-unit/low-volume publishing. We're essentially returning to a time when the walled garden of content creators will be the most valuable game. Substack and communities will likely grow as search results and AI make "standard search" useless.