> How can any company officer actually believe this was an acceptable business practice. Because the penalty is small enough that it's a "cost of doing busine

> How can any company officer actually believe this was an acceptable business practice. Because the penalty is small enough that it's a "cost of doing business". Until these fines are large enough to cause hardship to the company, or we start piercing the corporate veil and go after executives in their personal capacity this is going to keep happening. I simply do not believe there is a good-faith argument that GoodRX wasn't familiar with the law in this case.