SPYW may have some hints of efforts toward innovation in search but its much more predominantly a defensive move by Google as was Google+ against leading social

SPYW may have some hints of efforts toward innovation in search but its much more predominantly a defensive move by Google as was Google+ against leading social networks (obviously most notably Facebook and Twitter). Defensive moves are necessary and good in business terms but honestly when you start playing defense all the time your getting to be on the other side of the hill. Its just part of the natural evolution of successful companies.