I think what we are witnessing is what Marxists call reification - the shifting of the meaning from an abstract to a concrete. That is Google has successfully r

I think what we are witnessing is what Marxists call reification - the shifting of the meaning from an abstract to a concrete. That is Google has successfully reified the term relevant such that it is easier for them to control and market around. Another example of a pretty atrocious case of reification is when facebook reified the word friend to mean people you follow on their platform.